A happy wife means a happier life. A happy, engaged employee makes for a happier company – all quantified at over 200 percent in profits.
A company with happier and more engaged employees also has lesser cases of worker absences. Consequently, they have higher incidents of work productivity, customer ratings, and overall sales.
Marketing firm SocioAdvocacy said companies with more engaged employees are able to outperform competitors by 202 percent. SocioAdvocacy, with offices in Mumbai, India and Philadelphia, Pennsylvania, helps brands activate their employees as brand advocates on social media.
Companies increasing investments in employee engagements by just 10 percent can increase profits equivalent to P120,000 ($2,400) per employee. In an infographic, SocioAdvocacy said companies doing so also increase customer loyalty by a whopping 233 percent.
Overall, it said, corporate brands with employee engagement programs show annual revenues greater than 26 percent.
SocioAdvocacy defines employee engagement as an approach that creates optimum conditions for every worker to give their best. Hence, the worker stays committed to organizational goals and values, while having an enhanced sense of well-being.
Overall, companies with more engaged employees have 21-percent greater profitability and 41-percent reduction in absenteeism, SocioAdvocacy said. Also, they get 17-percent increase in productivity, 10-percent increase in customer ratings, and 20-percent increase in sales.
Employees who experience positive emotions perform five times better than those who experience negative emotions, the firm said.
“Everyone who has ever tried their hand at employee advocacy will know that it will only work well and be a success” if the company fully motivates and engages employees, SocioAdvocacy said. “Disengaged employees are not only detrimental to a company’s marketing efforts, but they can also cost the company dearly in the long run.”
The firm added: “This is why employee engagement is one of the most focused on subjects at every organization. Investing the time and effort in making sure that your employees are on board with your plans will only bring you positive results.”
Further, it cited four key emotions that drive employee engagement. These are (1) being valued or appreciated, (2) inspired or motivated, (3) empowered, (4) and confident.
It said being valued or feeling appreciated for a job well done goes a long way for an employee. Meanwhile, getting inspiration or motivation from company leaders is essential to an employee, SocioAdvocacy said.
Also, empowerment is important as it gives employees a chance to do things their own way. Lastly, giving confidence or sufficient training must also be available to an employee.
With this, SocioAdvocacy said, 95 percent of employees who feel at least three of these four key emotions will be happily engaged at work.
At least 70 percent of employees say motivation and morale will massively improve with managers saying thank you more often.
About 41 percent of respondents say the No. 1 culprit to employee burnout is unfair compensation. Meanwhile, 32 percent cite unreasonable workload, and another 32 percent cite overtime and after-hours work.
Additionally, 61% of employees say trust between them and their managers is very important to job satisfaction. Only 33% are very satisfied with the level of trust in their organizations.
SocioAdvocacy said its employee advocacy tool enjoins employees to share their official corporate marketing communications program with external social networks.
In turn, it said, sharing this on social media generates positive conversations and sales for the company. It described employee advocacy as the exposure that employees generate for brands using their personal social media accounts.
Employees get to earn reward points for engaging with and sharing the marketing content, making the advocacy program gamified. With gamification, apps like those of WeRK.ph and Hire.me by Pearson already highlight the future of mobile recruiting.
“Employees are the biggest assets for a brand. They might hold more online reach that even the brand and according to research, are more trustworthy than even the CEO. They can share the official communication with their personal networks and help the brand achieve its goals,” SocioAdvocacy said.
Other takeaways in the infographic says: 74 percent of respondents claim that lack of sleep affects their performance. Moreover, 64 percent feel stressed all or most of the time at work.
Also, 64 percent think there is greater job security in working for someone else than in owning their own business. However, 54 percent say they will quit their job and start their own business in the next six months. But they will only do so if they had the resources.
Around 32 percent say financial stress hinders their focus and productivity at work.
The infographic cited data from Dale Carnegie Training, Gallup, Kronos, Robert Half, Reward Gateway, Korn Ferry, plus MSW and SHRM. It added data from Horizon Media, Small Business Development Centers, Udemy, Humana, Lightspeed, Bank of America, Nielsen, and Aberdeen Group.
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