Your sales team is great at sales... that’s why you hired them. Don’t let them waste their time on cold calling when they could be closing deals. Trust our outbound call center partners to identify potential customers, turn them into qualified prospects, and send them your way to become new customers.
Lead Generation in BPO, or business process outsourcing, involves identifying and engaging with potential leads to build a pipeline of potential customers for a business's products or services. BPO companies specialize in lead generation campaign execution on behalf of their clients, leveraging contact center employees to perform outreach and generate quality leads for business growth. Outsourcing this work allows the client’s sales reps to spend less time on outreach and more time closing deals.
Typically, lead generation in BPO can be broken down into three different processes:
Outsourced lead generation identifies potential leads for a business and creates interest in products or services to build a database of prospects for qualification.
An evaluation of prospects' needs and readiness to buy helps companies achieve higher conversion rates by ensuring that only quality leads are sent to their sales reps.
Appointment setting is the final step in the outsourced lead generation and qualification process, where meetings are scheduled between qualified leads and the sales team.
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When delivered by experienced call center agents equipped with a well-designed script, structured outbound cold calling is the perfect solution for identifying and qualifying leads. Our lead generation partners specialize in identifying leads that meet clients’ specific criteria and providing sales reps with a steady stream of qualified leads to pursue. Leveraging BPO lead gen services frees your sales reps to focus on selling to a steady stream of quality prospects, driving business growth by optimizing this critical team’s revenue-building efforts.
When comparing outsourced lead gen costs with in-house efforts, the results are clear: outsourcing efforts cost less and result in higher-performing leads. It streamlines your sales process by eliminating the need for time-consuming lead research and dialing phone numbers all day long. By giving your salespeople more time to focus on actually selling your products and services, outsourced lead generation delivers higher yield at lower cost than in-house lead gen.
Still unsure about the benefits of outsourcing lead generation? Try a split test with your current team and see the outsourcing difference for yourself.
When contacting potential leads, the call center agents at outsourced lead generation companies make sure to communicate your company's benefits and value propositions in an engaging and non-intrusive way. While this often results in qualified leads scheduling appointments with your sales reps, sometimes, leads may not convert immediately. Even the leads who aren't ready to convert at that time will walk away with a newfound awareness and positive impression of your brand. These impressions are crucial, as these potential customers are more likely to recall your brand as a solution to their problem down the road.
By passively growing brand awareness and providing your sales team with a constant supply of high-quality leads, outsourced lead generation drives increased customer acquisition, higher conversion rates, and improved cross-selling/upselling for higher average order values.
Contrary to the initial perception of added expenses, outsourced lead generation can be a very cost-effective solution. Our clients have consistently found that BPO lead gen services are more efficient and economical than in-house lead generation. This efficiency allows you to optimize your sales and marketing budgets, focusing on your most valuable initiatives and driving further growth.
High-quality customer care provided around the clock and across a wide range of industries
Omnichannel customer support for all inbound channels — from fielding phone calls to answering services for chats, emails, and more
Prospecting, cross-selling, up-selling, and follow-up calling that adheres to all legal requirements and avoids costly fines
Structured outbound services to drive incremental revenue and new customer acquisition
IT support to allow more bandwidth for your internal resources to handle critical and escalated issues
Back-office operations that can be outsourced to enable you to focus on core business functions
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